What does eLan provide for Branding & Identity?
We plan the work around your business goal, agree the deliverables before development, and provide a clear proposal covering scope, schedule, responsibilities and support.
07 · Branding & Identity
A clear identity people recognise and remember
Branding That Makes You Memorable
We shape the look and feel of your business, from the logo and colours to the everyday materials your customers see. The result is a practical identity your team can use consistently across the website, social media, presentations, and print.
- ✓ Logo design
- ✓ Colours and typography
- ✓ Brand guidelines
- ✓ Rebranding
- ✓ Business and marketing materials
- ✓ Brand positioning
- ✓ Consistent visual style
What's Included in Our Branding Services
From logo design to full brand identity systems - we build every element your business needs to present itself consistently and professionally.
Logo Design
We design distinctive, versatile logos that work at every size - from app icons to billboard signage. Our design process begins with brand strategy and competitive research, ensuring your logo communicates the right message to the right audience.
Brand Identity Systems
Beyond the logo - we design the complete visual language of your brand. Colour palettes, typographic systems, iconography, illustration styles, photography direction, and graphic motifs that create instant recognition across every platform.
Brand Style Guides
A comprehensive brand guidelines document that ensures every designer, printer, and agency that touches your brand uses it correctly. Covers logo usage, spacing rules, colour codes, font specifications, tone of voice, and real-world application examples.
Rebranding
When your existing brand no longer reflects who you are or who you serve, a strategic rebrand can transform perception. We manage the entire rebranding process - from stakeholder interviews and strategy to new identity design and rollout planning.
Marketing Collateral
Business cards, letterheads, envelopes, brochures, presentation templates, pull-up banners, and digital assets - all designed to the same brand standard and supplied in both digital and print-ready formats.
Brand Strategy
Great visual design without strategy is just decoration. We develop brand positioning statements, value propositions, audience personas, brand voice guidelines, and competitive differentiation frameworks that inform every creative decision.
Digital Brand Assets
Social media profile images and banner templates, email signature designs, presentation templates, digital ad templates, and web UI component guidelines - ensuring your brand is as strong online as it is in print.
Packaging Design
For product businesses, packaging is a critical brand touchpoint. We design retail-ready packaging that commands shelf attention, communicates product benefits, and reinforces brand identity - with print-ready artwork supplied to exacting specifications.
What Makes a Strong Brand Identity?
The world's most recognisable brands share the same fundamental qualities. Here is what we build into every brand identity we create:
Distinctiveness
Your brand should be unmistakable in your industry. We research competitors extensively before beginning design to ensure your identity occupies a unique visual space that customers associate exclusively with your business.
Consistency
A brand is only as strong as its consistency. We build comprehensive style guides that enable your team, agencies, and vendors to apply your brand correctly across every medium - from social posts to signage.
Relevance
Your brand must resonate with the specific audience you serve. We ground every creative decision in audience research, ensuring your visual identity speaks directly to your customers' values, aspirations, and expectations.
Flexibility
Great brands work at any scale and in any context - a 16×16 pixel favicon, a printed T-shirt, a building facade. We design identities with this versatility baked in from the start.
Storytelling
Every element of your brand should contribute to a coherent story about who you are, what you stand for, and why customers should choose you. Brand identity is visual communication at its most strategic.
Longevity
We design for endurance, not trend cycles. A well-designed brand identity should remain relevant and distinctive for a decade or more - evolving gently rather than requiring expensive periodic reinventions.
What You'll Receive
A full branding engagement delivers everything you need to maintain and grow your brand consistently - with all files organised and ready to use.
SVG
SVG
Scalable vector - for web, apps, and digital use
PNG
PNG (transparent)
For digital and web use at any background colour
PDFPDF
Print-quality vector for professional printing
AI
AI / EPS
Source files for further design work
Bra
Brand Guidelines PDF
Complete usage rules and standards document
Col
Colour Palette
HEX, RGB, CMYK, and Pantone values
Typ
Typography Guide
Fonts, weights, sizes, and usage hierarchy
Ico
Icon System
Supporting iconography and graphic elements
Our Branding Process
Strategy-first branding that results in identities built to last - not visual decoration designed in isolation.
1
Discovery & Strategy
Brand discovery workshop covering business goals, audience research, competitive landscape, brand values, personality, and positioning. We develop a creative brief that guides every design decision.
2
Design & Planning
We present 3 distinct logo concepts developed from the brief, each with full rationale. Mood boards, colour explorations, and typographic pairings accompany each direction to convey the full brand system potential.
3
Development & Refinement
You choose a direction and we refine it through up to 3 rounds of feedback. Once the logo is approved, we build out the full brand system - colours, typography, supporting elements, and collateral designs.
4
Delivery & Handover
All files are organised in a structured delivery folder with a comprehensive brand guidelines PDF. We walk you through the handover, answer questions, and provide guidance on consistent brand application going forward.
Frequently Asked Questions
What do I receive at the end of a branding project?+
The accepted proposal lists the final brand assets, formats, guidelines, editable source files and usage rights included. Font files, stock assets, mockups and other third-party materials remain subject to their licences and are transferred only when the applicable licence permits it.
How many logo concepts do you present?+
The proposal specifies the number of initial directions, included revision rounds, decision-makers and charges for additional work. This keeps the creative process and approval responsibilities clear before design begins.
Can you rebrand an existing business?+
Yes - rebranding is a large part of our branding practice. We begin with a strategic discovery phase: understanding why the current brand isn't working, auditing brand perception, reviewing competitor positioning, and interviewing stakeholders. From there, we develop a brand strategy before touching a single logo - ensuring the visual identity is built on the right strategic foundation.
Do you handle print materials?+
Print and digital collateral can be included or quoted separately. The proposal identifies the required items, sizes, formats, printer specifications, copy and image responsibilities, proof approvals and any licensed assets. Final production should be checked against the selected printer or manufacturer’s requirements.
How long does a branding project take?+
Timing depends on discovery, deliverables, stakeholder availability, concept and revision rounds, asset licensing and approval speed. The proposal includes the working schedule and client dependencies for the selected scope.
Branding Services Across India
We create brand identities for businesses in Nagpur, Raipur, Mumbai, Pune, Hyderabad, and Delhi - with international clients across the USA, UAE, UK, Australia, and Canada.
Ready to Get Started?
Share your existing brand materials with us for a free brand audit. We'll identify gaps, inconsistencies, and opportunities - and show you what a refreshed identity could look like for your business. * Conditions apply.
Get Free AuditHave Questions?
Wondering whether you need a full rebrand or just a logo refresh? Speak to one of our brand strategists and get a clear, honest assessment of where your brand stands today and what it needs to grow.
Schedule a CallResponsible brand development
Research and creative assets need traceable permission.
Brand discovery can involve founders, staff, customers, interview participants, competitor material and licensed creative assets. The project should distinguish internal research from content approved for publication.
Read the privacy policy- 01
Stakeholder and audience research
Tell participants the purpose of interviews or surveys, collect only necessary information and agree whether statements are attributed, anonymised or used only as internal direction.
- 02
People and testimonials
Obtain permission before publishing names, portraits, voice recordings, testimonials, signatures or customer stories, and preserve the agreed attribution and context.
- 03
Assets and licences
Record the source and usage rights for fonts, stock media, icons, illustrations, mockups, music, photographs and templates. Third-party licence restrictions remain applicable.
- 04
Ownership and source files
The proposal identifies original deliverables, editable source files, third-party components, usage rights, trademark-search responsibility and the effect of final payment.
Creative work does not itself confirm trademark availability or registration. Formal clearance and legal protection should be handled through a qualified trademark professional.
Privacy questions and personal-data requests can be sent to privacy@elan-tech.net.
Service answer
Is Branding & Identity right for your project?
We shape the look and feel of your business, from the logo and colours to the everyday materials your customers see.
How is the price decided?
Pricing depends on the approved features, content, integrations, compliance work and delivery requirements. Any third-party subscriptions or usage charges are identified separately.
What should you do next?
Share your goals, current website or reference examples. We will recommend a practical approach and provide a quote without forcing a particular platform or package.
Available Across India & Internationally
We deliver this service for businesses across India and internationally - from our Nagpur HQ to clients in the USA, UAE, Canada, Australia and beyond.