What does eLan provide for Digital Marketing?
We plan the work around your business goal, agree the deliverables before development, and provide a clear proposal covering scope, schedule, responsibilities and support.
05 · Digital Marketing
Practical campaigns that bring in leads and sales
Digital Marketing Focused on Real Growth
We plan and manage digital campaigns around a clear business goal, whether that is more enquiries, store sales, bookings, or stronger customer relationships. You will know what we are doing, what it costs, and which campaigns are producing useful results.
- ✓ Google advertising
- ✓ Social media campaigns
- ✓ Useful content
- ✓ Email campaigns
- ✓ Lead and sales tracking
- ✓ Campaign improvements
- ✓ Online reputation support
What's Included in Our Marketing Services
A full-stack digital marketing service covering every channel that drives qualified traffic and converts visitors into customers.
Search Engine Optimisation (SEO)
Technical SEO, on-page optimisation, content strategy, link building, and Core Web Vitals improvements. We target high-intent keywords that bring visitors ready to buy, not just browse. Monthly reporting tracks ranking improvements and organic traffic growth.
Google Ads / PPC
Certified Google Ads management across Search, Display, Shopping, and Performance Max campaigns. We conduct thorough keyword research, write compelling ad copy, set up conversion tracking, manage bids, and optimise continuously for maximum return on ad spend.
Social Media Marketing
Organic and paid social strategies across Facebook, Instagram, LinkedIn, and YouTube. We produce scroll-stopping creative, build engaged audiences, and run targeted paid campaigns that drive both brand awareness and measurable conversions.
Content Marketing
Blog posts, landing pages, whitepapers, case studies, and video scripts that educate your audience and rank on search engines. Every piece of content is keyword-researched, strategically structured, and aligned with your sales funnel stage.
Email Marketing
Automated drip sequences, promotional campaigns, re-engagement flows, and abandoned cart emails built on Mailchimp, Klaviyo, or your existing platform. We write, design, and optimise emails to improve open rates, click-throughs, and revenue per recipient.
Local SEO
Google Business Profile optimisation, local citation building, review management, and hyperlocal keyword targeting. Essential for businesses serving specific cities or regions - we ensure you appear prominently in "near me" searches and Google Maps results.
Analytics & Reporting
GA4 setup, Google Tag Manager configuration, conversion goal tracking, custom dashboards, and monthly performance reports. We turn raw data into clear insights - showing you exactly which channels drive revenue and where to invest more.
Conversion Rate Optimisation
A/B testing landing pages, analysing heatmaps and session recordings, improving form completion rates, and refining CTAs. We increase the percentage of your existing traffic that converts into leads or sales - getting more from the budget you already spend.
Our Data-Driven Marketing Approach
We do not guess. Every decision is backed by data - from keyword selection to budget allocation to creative testing. Our four-stage cycle drives continuous improvement.
Analytics
We instrument your entire digital presence - website, ads, social, and email - with comprehensive tracking. GA4, GTM, and platform-native analytics give us a complete picture of the customer journey, from first touch to conversion.
Strategy
Data informs strategy. We identify your highest-value keywords, your most profitable customer segments, your best-performing content formats, and your biggest conversion bottlenecks - then build a prioritised plan around them.
Execute
Our team of SEO specialists, PPC managers, content writers, and social media marketers execute the strategy across every channel simultaneously. Campaigns are launched with full tracking and baseline benchmarks in place.
Optimise
After the first 30 days, we enter a continuous optimisation cycle - pausing underperformers, scaling winners, testing new creatives, and updating strategy based on fresh data. Your results compound over time.
KPI
Organic Traffic Growth
KPI
Keyword Rankings
KPI
Qualified Leads
KPI
ROAS (Return on Ad Spend)
Our Marketing Process
We onboard new clients carefully, building strong foundations before chasing quick wins - because sustainable growth takes structure.
1
Discovery & Audit
We conduct a comprehensive audit of your current digital presence - website health, existing rankings, backlink profile, ad account history, social channels, and analytics setup. This establishes a clear baseline and priority list.
2
Strategy & Planning
We develop a 90-day marketing plan covering SEO targets, content calendar, ad campaigns, social strategy, and KPI benchmarks. You review and approve the plan before any campaign spending begins.
3
Execution
Our specialists execute across SEO, PPC, content, and social simultaneously. You receive weekly progress updates and have direct access to your account manager via WhatsApp or email throughout the engagement.
4
Reporting & Optimisation
Monthly reports cover every channel with clear visualisations and plain-English commentary. Monthly strategy calls review results, discuss market changes, and agree priorities for the next cycle.
Tools & Platforms We Use
Google Analytics 4Google Search ConsoleGoogle AdsGoogle Tag ManagerSemrushAhrefsMeta AdsLinkedIn AdsMailchimpKlaviyoHotjarLooker StudioHubSpotScreaming FrogPageSpeed Insights
Frequently Asked Questions
How long before I see SEO results?+
SEO is normally a medium-to-long-term activity. Timing depends on the website, competition, demand, content, technical constraints and search-engine changes. We agree baseline measures and reporting, but do not guarantee a ranking, traffic level or fixed results date.
Do you manage Google Ads campaigns?+
Google Ads work can include Search, Display, Performance Max, Shopping or YouTube where suitable. The proposal identifies campaign types, account ownership, approvals, media budget, landing-page responsibility, tracking configuration and reporting. Platform spend and third-party tools are separate unless expressly included.
What's included in an SEO audit?+
Our SEO audit covers four pillars: technical SEO (crawlability, site speed, Core Web Vitals, mobile-friendliness, structured data), on-page SEO (title tags, meta descriptions, heading structure, content gaps, keyword targeting), backlink analysis (quality, toxicity, opportunities), and competitive analysis (what your top competitors rank for and how). You receive a prioritised action plan, not just a report.
Can you help with social media marketing?+
Yes. We manage organic social media presence and paid social advertising across Facebook, Instagram, LinkedIn, and YouTube. Our social media services include content strategy, creative production (graphics and short-form video), community management, influencer outreach, and paid campaign management with detailed performance reporting.
Do you provide monthly reports?+
The selected retainer states the reporting frequency and review meetings. Reports can cover agreed organic and paid measures, spend, attributed actions, completed work and next priorities. Attribution and ROAS depend on the approved measurement setup and should not be treated as a guaranteed business outcome.
Digital Marketing Services Across India
We run SEO and digital marketing campaigns for businesses in Nagpur, Raipur, Mumbai, Pune, Hyderabad, Delhi, and across India - with deep knowledge of local search behaviour and competitive landscapes.
Ready to Get Started?
Get a free SEO and digital marketing audit. We'll show you exactly where your competitors are outranking you, what's holding your site back, and how to fix it - with no obligation to proceed. * Conditions apply.
Get Free AuditHave Questions?
Not sure where to start with digital marketing? Schedule a free strategy call with one of our specialists and walk away with clarity on your priorities - regardless of whether you engage us.
Schedule a CallConsent-aware marketing
Audience growth must not depend on hidden data use.
Campaign planning should separate necessary account administration, performance measurement, advertising audiences, direct marketing and public social engagement.
Read the privacy policy- 01
Ad and social accounts
Prefer client-owned business accounts with role-based access. Record who can publish, approve spend, export leads, change pixels and access customer or audience information.
- 02
Pixels and audiences
Inventory advertising tags, remarketing, conversion APIs, uploaded customer lists and lookalike audiences. Implement them only with an appropriate purpose, notice and consent where required.
- 03
Lead handling
Define which fields a campaign form needs, who receives leads, response expectations, CRM destinations, retention and whether separate marketing permission is requested.
- 04
Creative permissions
Obtain permission and appropriate licences for identifiable people, testimonials, user-generated content, music, footage, influencer material and customer stories before publication.
Media spend, platform charges and third-party tools are separate unless expressly included. Reach, leads, sales, ROAS and other campaign outcomes are not guaranteed.
Privacy questions and personal-data requests can be sent to privacy@elan-tech.net.
Service answer
Is Digital Marketing right for your project?
Digital marketing support from Nagpur covering Google Ads, SEO, social media and email campaigns, with agreed account access, measurement and reporting.
How is the price decided?
Pricing depends on the approved features, content, integrations, compliance work and delivery requirements. Any third-party subscriptions or usage charges are identified separately.
What should you do next?
Share your goals, current website or reference examples. We will recommend a practical approach and provide a quote without forcing a particular platform or package.
Available Across India & Internationally
We deliver this service for businesses across India and internationally - from our Nagpur HQ to clients in the USA, UAE, Canada, Australia and beyond.